My¡nstead! Teacher's Guide for the New Mexico Department of Transportation
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2014 Gold NM ADDY Award for Integrated Public Campaign
My¡nstead! was a multi-platform campaign aimed at all middle school faculty and students in New Mexico. The primary goal was to encourage students to take an active role in their own lives and empower them to choose healthy alternatives to drinking; secondary goals were to drive traffic to the My¡nstead! website, increase student video submissions, and encourage teachers across multiple subject areas to incorporate My¡nstead! lessons and conversations into their classrooms.
Created in tandem with the My¡nstead! student notebook.