My¡nstead! campaign for the New Mexico Department of Transportation
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2014 Gold NM ADDY Award for Best Integrated Campaign
The My¡nstead! notebooks were distributed to all junior high school students in the State of New Mexico. The key was to write in a voice that would appeal to that demographic while communicating the overall campaign goals, which were to encourage healthy alternatives to drinking and drive traffic to the website.
Created in tandem with the My¡nstead! Teacher's Guide.