Content and rebranding for Dougher & Fridline

The partners at Dougher & Fridline wanted to rebrand their employee benefits consulting firm, increase traffic to their website, and attract new clients. I created all new copy for their website including the "d + f difference" tagline on each page to strengthen branding efforts and highlight value opportunities. They specifically asked for a slick, modern look and language that conveyed what they did in an economical way so as not to burden potential clients with unnecessarily wordy, industry-specific jargon.